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Insights on Strategy, AI & Leadership

Practical frameworks and actionable insights from Brian C Jensen on business strategy, AI tools, leadership, and modern execution systems.

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Brian C Jensen's Blog Archive

Explore practical insights on strategy, leadership, and modern business execution.

Business professionals reviewing a contract to identify scope creep risks

Scope Creep Starts Here: The Contract Gaps Clients Miss

Scope creep usually starts where a contract leaves room for interpretation: vague deliverables, missing exclusions, loose approval rules, and no written process for changes. If you want fewer surprises, your contract needs to define what’s included, what’s not included, who can approve changes, and how extra work affects time and cost. Clients often read a contract for price, deadline, and broad

Consultant and client reviewing performance metrics for an outcome-based fee agreement

Outcome-Based Consulting Fees Are Changing the Client Relationship

Outcome-based consulting fees tie part or all of a consultant’s compensation to agreed business results rather than time spent. They change the client relationship by shifting the conversation from activity, hours, and deliverables to accountability, measurement, and shared risk. If you’re considering this pricing model, you need more than a new fee schedule. You need clear success metrics, honest limits on

Business leaders reviewing a consulting proposal and questioning plan details before signing

Before the Proposal: Questions That Expose a Weak Consulting Plan

A weak consulting plan is exposed by questions that force the consultant to prove fit, specificity, accountability, and transfer of capability before the proposal is signed. If the answer sounds polished but not specific to your business, the plan deserves more pressure. You’re not just buying analysis, slides, or a few senior meetings. You’re buying a path from the problem

Growing team working in a modern office with expanding workstations

The Hidden Challenges of Scaling from 10 to 100 Employees

Between 40 and 100 employees, your company will hit a wall where informal systems collapse: communication channels multiply, managers need managers, and compliance obligations arrive faster than your hiring plan. Most founders expect growing pains, but they don’t expect the specific regulatory thresholds that trigger mandatory benefits, anti-discrimination policies, and reporting requirements—often catching them off guard in their third year

Business team reviewing 90-day consulting project KPIs in a meeting

The 90-Day Test for a Consulting Project’s Real Value

The 90-day test measures consulting project value by checking, three months after the consultants leave, whether recommendations are adopted, business results are moving, and your team can run the new way of working without outside help. It gives you a practical checkpoint before a consulting engagement becomes another polished report with no lasting change. Three months is long enough for the

Professional reviewing household expenses and financial goals on budgeting software displayed across a laptop and smartphone

5 Best Budgeting Software to Master Your Finances

The best budgeting app is the one you’ll actually open every week — these five earn that habit in different ways, from zero-based discipline to automatic bill cutting. The five best budgeting software options for most people in 2026 are YNAB, Monarch Money, Quicken Simplifi, Rocket Money, and EveryDollar. They differ sharply in method, price, and how much work they

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