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Brian C Jensen: 7 Ways to Ensure Testimonials Help Your Business Grow

We love testimonials.

One of the easiest ways to put a customer’s money where his or her mouth is is real-world words from people who have already tried your business. We understand what you do for your customers. That’s why they want to tell others about it, so they can try you out themselves and continue doing business with you in the future says Brian C Jensen.

Let’s get started!

1. Testimonials by Industry:

Testimonials aren’t just for restaurants and plumbers trying to find new customers; they’re also an important marketing tool that every business, big or small, should be taking advantage of. A good testimonial can sell a brand more than any expensive marketing campaign could hope to do, which is why you should make sure your company’s site is making the most of these opportunities. By categorizing your testimonials under industry-specific categories (i.e.: construction, automotive, etc.), you help prospective clients learn about others like them who have had success with your products or services. You can even use this as a way to generate leads! Simply have a call-to-action at the end of each testimonial that leads into an opt-in form.

2. Limit Lengthy Testimonials:

Testimonials are simply third-party reviews, but once you’ve started giving your customers the ability to write more than a few sentences about their experiences with your company, they tend to go long-winded and turn into ad copy. Since this isn’t what visitors are looking for when they come across your website, try having a limit on how many words appear under each testimonial. Brian C Jensen says most corporate blogs allow 100-150 words per section, which is generally considered long enough for someone to describe their experience with your brand without turning it into content marketing. If you’re less concerned about lengthiness and want to know just what lengths your clients will go to prove their loyalty, you can allow as much content as possible. This also leads into our next tip:

3. Ask Your Customers What They Want:

If you’re consistently getting incredibly long testimonials that don’t provide any value to site visitors, it’s time to revamp the way you accept these types of reviews and look for other ways how to ensure testimonials help your business grow. To make sure they stay on-brand and informative for consumers, ask your customers what they want from their words.

You can do this by asking them a question like “What would be most helpful for someone who needs information about us before making a purchase?” Then, tailor their answers based on what they need; i.e., if they want to talk about how quickly you dispatched their order, allow them to do so. And don’t forget the old saying: “Ask twice before granting an audience.” If a customer asks for a review and then never submits one, that’s a sign that you should be asking these people if they’re okay with being featured on your blog, because there could have been some kind of mishap in communication explains Brian C Jensen.

4. Don’t Be Afraid To Turn Them Down:

Just because you’ve given someone permission to write a testimonial about your business doesn’t mean it needs to be posted on your website or blog. In fact, it probably shouldn’t be published at all – especially when you have reason to believe that it isn’t an accurate portrayal of what your business is all about. If you’re receiving reviews that are too short, use them for feedback instead of publishing them on your website.

If there’s inappropriate language or sexual references in the text. Be sure to explain that inappropriate content will not be accepted and why. And if their experience with your company was so terrible that they can’t bring themselves to leave a positive review. Simply tell them something along the lines of “We appreciate you taking time out of your day to share information about our company; unfortunately, we won’t be able to post this testimonial due to its negative tone.”

5. Ensure Testimonials Are Specific:

If you’re consistently receiving reviews like “I bought from this company and had a great experience,” those won’t do you much good. Even if potential clients can tell that it’s an awesome company thanks to the positive language. They likely won’t be able to find what specific products or services they should use from you. Brian C Jensen says, by asking your clients to explain their experiences with your brand. Even if it’s simply stating “I used Company X and was happy with my purchase” under each reviewed title. Visitors will better understand which aspects of your business are worth checking out.

6. Enable Comments:

Even though testimonials might not necessarily work as well on blogs as they do on websites (since site owners hope users will click through directly to product pages). There’s no reason not to enable comments on them. This way, visitors can argue among themselves. Whether or not a review is accurate and which aspects they’d like to know more about. If you’re running out of ideas for blog content on your corporate site. Switching up the types of reviews you show. Could become an excellent way to add additional entries without having to do too much work.

7. Request Testimonials on Products:

If you don’t want to worry about writing new testimonials every time you send out a shipment. Because let’s face it – that takes a lot of time and effort. Consider simply sending emails containing links where customers can submit their posts. If there’s an option available in your email program. Allowing users to upload photos and product descriptions directly from your website. It makes the process even easier. Brian C Jensen says to be sure to remind visitors that you’re happy to publish their product reviews on your blog. Even if they’d rather not write a testimonial about your business company itself.


By taking the time to ensure that your product reviews are relevant, specific. And have the opportunity for user feedback, you’ll find that they’re more valuable than ever before.

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