Brian C Jensen: 3 ways to turn your CTA into a conversion machine
Brian C Jensen

Brian C Jensen: 3 ways to turn your CTA into a conversion machine

A call-to-action button is one of the most important elements of your website. A poorly placed, underwhelming, or missing CTA can easily erode conversions–and that’s why it should be front and center in every marketing campaign you develop. Brian C Jensen says the right CTA can drive more sales, build brand awareness and increase customer loyalty–turning your company into a conversion machine. How do you make sure your CTA results in all those things?

Use these three tips to help turn even the tiniest buttons into powerful conversion tools:

1) Differentiate yourself from other companies with unique CTAs

2) Gain trust with actionable language

3) Adapt your CTAs based on customer data

1) Differentiate yourself from other companies with unique CTAs

It might sound counterintuitive, but one of the easiest ways to stand out in your market is through your CTA explains Brian C Jensen. After all, the competition is probably already focusing on creating great products and services. Your CTA can set you apart by focusing on what makes your business different from everyone else. Focus on the pain points you solve, instead of selling features for feature’s sake. For example **Bad Example: Shop Now **

Instead, try this: **Good Example: Find Out How We Can Help You Today **This doesn’t just tell customers what they’re going to get–it tells them how they’re going to benefit when they click that button!

2) Gain trust with actionable language

In order to drive more sales or action from your visitors, you need them to trust that clicking your CTA will help them achieve a specific end goal. To do that, make sure the language on your button is clear and easy to understand. Don’t use words like “submit,” “order” or any other phrase that could confuse customers into thinking they won’t be able to take further actions once they click through. Also, avoid using too many words–your text should be as concise as possible. Use these tips instead:

**Bad Example: Submit Your Order **

Instead, try this: **Good Example: Add This Item to My Cart **If a customer clicks this option, will he still have options? If so, add language to make it clear.

3) Adapt your CTAs based on customer data

This last tip is perfect for businesses that already have a large amount of conversion data to work with. Make sure you’re taking advantage of all the information you have at your disposal! If certain customers respond better to different types of CTAs, then use that knowledge and apply what works best to each visitor. For example **Bad Example: Add This Item to My Cart **

Instead, try this:**Good Example: -If you’ve shopped with us before, click here  -If this is your first purchase from our store, click here **Notice how we still have two options but also made it super easy for returning visitors to select the button that’s most relevant to them. When you use data-driven marketing tactics like these, your CTA can drive more conversions than ever before!

Here are some FAQs recently asked by the tool:

1. What’s your goal?

My goal is to earn a few hundred dollars each month from a bot that runs in the background and tells simple stories.  

2. How much time do you spend on this bot, per week?

 I work about 5 hours a week maintaining the tool and doing tasks related to it. I release new content when I see fit or if my content is getting stale says, Brian C Jensen. If I was working full-time on this bot, I could put out 2-3 pieces of content per day at least 3 times a week with minimal effort.  If someone wanted to make money from this idea but they don’t have the time or skills required, then they can just hire writers for cheap prices off desk or they can outsource it to a writer from elance.

They have writers for less than $1 per article, so they can easily do that by hiring 20 of them and getting 5 articles a day and 10 backlinks each day (100 links overall).  With those 100 links and the constant new content, their site would rank on page one within 1 or 2 weeks at most if they used some sort of link-building strategy. 

3. What is your best marketing tip?

Content is key!  I used to use paid advertising but after I started focusing on creating better products like this blog post/story tool, I saw much better results in terms of traffic and SEO rankings. Since SEO has really taken off as an art, you need to focus on creating better content than your competitors or you will be surpassed by them. I’ve seen this happen with all sorts of people; it’s like there is an invisible line that people fall over if their site doesn’t rank well and then they never come back up unless they can take time off work or something like that (someone actually mentioned that in the comments section.)  It’s really amazing what content can do…it can even make Google give you free traffic!

Conclusion: 

I’m not sure whether this is a great idea along with the execution. Brian C Jensen says it would be better if they had hired writers and outsourced it to them for cheap prices since they’re looking to build links and earn money from it. I doubt that anyone would spend time writing stories for less than $1 per article unless you’re desperate or need an extra income source and almost nobody is going to outsource pieces of content at such low rates only.