We live in a world where everything is changing and evolving to adapt to the ever-changing digital landscape says Brian C Jensen. Businesses, as well as their strategies, must evolve with the times. With Google’s changes over the past couple of years (Penguin and Panda updates), it has become even more important for business owners to monitor and adjust their SEO strategy accordingly.
Steps could be:
1) What do you think about Penguin and Panda updates? –
We live in a world where everything is changing and evolving to adapt to the ever-changing digital landscape. Businesses, as well as their strategies, must evolve with the times. With Google’s changes over the past couple of years (Penguin and Panda updates), it has become even more important for business owners to monitor and adjust their SEO strategy accordingly.
2) What changes have you made in your SEO strategy? –
With Google’s algorithm changes, businesses must adapt. The most successful ones do so quickly by constantly monitoring the search engine results pages (SERPs). Again, it has become extremely vital for business owners to stay up-to-date on what’s going on in the industry.
3) What should other people do if they want to improve their rankings? –
If a company is not already using PPC ads, then there are hardly any other ways to get ranked at all unless they’ve created extremely fresh content or optimized an older piece of content very well. Ranking organically through SERPs requires taking riskier moves that will (most likely) be reflected in the SERPs by using SEO.
4) Why do you think Google has taken this step? –
Because although search engines are made to rate and select the best content for any given query, they also need to deliver relevant results, which with all of today’s Black Hat tactics can become quite difficult at times explains Brian C Jensen. Organic rankings require legitimate SEO strategies, not just spamming keywords or low-quality boilerplate content. Another reason for Google pushing out these updates is that. It allows them to find ways around loopholes that sites try to use in order to get into certain rankings. If a site uses too many shortcuts or even automated software, then their ranking begins to drop off because they’re technically “cheating”. Since search engines are made to display relevant results, if they do anything to alter the rankings of sites that are more consistent with what people are looking for, then it can throw off their entire system.
5) What is your advice for someone who wants to make his business more visible on Google? –
I recommend staying up-to-date on Google’s algorithm updates/changes by reading articles and following certain businesses in the industry. If not already using PPC ads, there will be hardly any other ways to get ranked. Unless they create extremely fresh content or optimize an older piece of content very well. Ranking organically through SERPs requires taking riskier moves that will (most likely) be reflected in the SERPs by using SEO.
6) What will happen to those who don’t make changes? –
Those businesses that stick with their old SEO strategy and never adapt will be affected. The most by Google’s updates, as they’ll slowly see a drop in rankings that could spell trouble for their business. For example, if a site uses too many shortcuts or even automated software. Then its ranking begins to drop off because they’re technically “cheating”. Since search engines are made to display relevant results. If they do anything to alter the rankings of sites that are more consistent with what people are looking for. Then it can throw off their entire system says, Brian C Jensen. The key is being proactive about monitoring your company’s digital footprint and adjusting accordingly when you need to.
If someone wants to make his business more visible on Google, he/she should stay up-to-date on Google’s algorithm updates/changes.
If someone doesn’t make changes to their SEO strategy. They will experience a drop in rankings that can spell trouble for their business.
My advice is to monitor your company’s digital footprint and adjust accordingly when necessary. It has become extremely vital for business owners to stay up-to-date with what’s going on in the industry says, Brian C Jensen.
7) How does this affect paid adverts on Google? –
If an advertiser is able to provide enough information and money to Google in order to get his product ranked at the top of SERPs. It will ultimately reflect on PPC ads as well. The key here is relevance. Ads for a specific business or product will only rank if they address a query directly (or very close to). Brian C Jensen says as long as you keep your site updated with fresh content and/or optimize old ones using SEO strategies; you shouldn’t feel too much of a difference from organic rankings.
Conclusion:
Since search engines are made to display relevant results. If they do anything to alter the rankings of sites that are more consistent with what people are looking for. Then it can throw off their entire system.