https://briancjensen.net/blog/Practical business reading from the website editorial team.en-ushttps://briancjensen.net/blog/a-practical-start-to-business-ai/https://briancjensen.net/blog/a-practical-start-to-business-ai/Plan a small AI experiment with a specific task, permitted input, quality criteria, human review and a clear decision about what happens next.Fri, 25 Sep 2026 00:00:00 GMThttps://briancjensen.net/blog/consulting-project-brief/https://briancjensen.net/blog/consulting-project-brief/Use a complete project-brief structure and fictional example to describe a business problem, the decision ahead, evidence, limits and next steps.Fri, 25 Sep 2026 00:00:00 GMThttps://briancjensen.net/blog/evidence-assumptions-business-case/https://briancjensen.net/blog/evidence-assumptions-business-case/Separate observations, assumptions and forecasts in a business case using a fictional time-saving example and a practical evidence table.Fri, 25 Sep 2026 00:00:00 GMThttps://briancjensen.net/blog/ai-demo-to-pilot/https://briancjensen.net/blog/ai-demo-to-pilot/Turn a promising AI demonstration into a practical test by examining ordinary inputs, the complete workflow, review effort and the next decision.Fri, 25 Sep 2026 00:00:00 GMThttps://briancjensen.net/brian-c-jensen-3-business-improvement-tactics-for-success/https://briancjensen.net/brian-c-jensen-3-business-improvement-tactics-for-success/Business improvement starts with a problem that can be described clearly. A useful plan connects that problem to an action, an owner and a way to check…Tue, 15 Sep 2020 09:31:52 GMThttps://briancjensen.net/brian-c-jensen-explains-the-importance-of-network-monitoring-solutions-for-your-business/https://briancjensen.net/brian-c-jensen-explains-the-importance-of-network-monitoring-solutions-for-your-business/Network monitoring helps a business understand whether the systems used for communication, file access and daily operations are working as expected. Its…Fri, 28 May 2021 05:52:23 GMThttps://briancjensen.net/take-help-of-erp-software-for-your-business-growth-a-suggestion-by-brian-c-jensen/https://briancjensen.net/take-help-of-erp-software-for-your-business-growth-a-suggestion-by-brian-c-jensen/Enterprise resource planning (ERP) software can connect information used across business operations. Its usefulness depends on the functions selected, the…Fri, 28 May 2021 06:15:55 GMThttps://briancjensen.net/introducing-a-new-product-in-your-business-brian-c-jensen-suggests-how-to-go-about-it/https://briancjensen.net/introducing-a-new-product-in-your-business-brian-c-jensen-suggests-how-to-go-about-it/A new product launch creates work across research, delivery, marketing and customer support. A useful launch decision therefore tests demand and operational…Sat, 29 May 2021 09:12:43 GMThttps://briancjensen.net/its-essential-to-manage-your-online-pr-brian-c-jensen-shares-easy-tactics/https://briancjensen.net/its-essential-to-manage-your-online-pr-brian-c-jensen-shares-easy-tactics/Online public relations is the work of communicating clearly about your business and responding to the public discussion around it. A practical approach…Mon, 31 May 2021 07:01:02 GMThttps://briancjensen.net/brian-c-jensen-highlights-the-benefits-of-erp-software-for-your-business/https://briancjensen.net/brian-c-jensen-highlights-the-benefits-of-erp-software-for-your-business/Enterprise resource planning (ERP) software connects business functions such as inventory, purchasing and accounting. Capabilities vary, so assess potential…Mon, 31 May 2021 10:31:21 GMThttps://briancjensen.net/hiring-the-best-candidates-for-your-start-up-business-brian-c-jensen-shares-how-to-go-about-it/https://briancjensen.net/hiring-the-best-candidates-for-your-start-up-business-brian-c-jensen-shares-how-to-go-about-it/Startup hiring begins with a clear account of the work that needs to be done. Broad enthusiasm cannot replace a shared understanding of responsibilities,…Tue, 01 Jun 2021 06:52:58 GMThttps://briancjensen.net/brian-c-jensens-views-on-how-to-retain-employees-in-your-business/https://briancjensen.net/brian-c-jensens-views-on-how-to-retain-employees-in-your-business/Employee retention deserves attention to everyday working conditions as well as pay. Ask why people choose to stay, what makes their work difficult and what…Wed, 02 Jun 2021 09:03:54 GMThttps://briancjensen.net/brian-c-jensen-highlights-how-innovation-can-help-businesses/https://briancjensen.net/brian-c-jensen-highlights-how-innovation-can-help-businesses/Business innovation is the practical application of a new or improved idea. It can involve a product, service, process or working method. A useful starting point…Thu, 03 Jun 2021 05:58:29 GMThttps://briancjensen.net/brian-c-jensen-talks-about-the-business-benefits-of-brand-awareness-programs/https://briancjensen.net/brian-c-jensen-talks-about-the-business-benefits-of-brand-awareness-programs/Brand awareness describes whether a target audience recognizes or recalls a business and what it offers. A name, logo, packaging style or message can help…Thu, 03 Jun 2021 06:04:40 GMThttps://briancjensen.net/brian-c-jensen-gives-4-strong-reasons-to-partner-with-a-reputable-recruiting-agency/https://briancjensen.net/brian-c-jensen-gives-4-strong-reasons-to-partner-with-a-reputable-recruiting-agency/A recruiting agency can supplement an organization’s hiring capacity. Its value depends on the role, the agency’s expertise and the agreement between the…Fri, 04 Jun 2021 05:34:15 GMThttps://briancjensen.net/brian-c-jensens-take-on-how-must-small-businesses-survive-a-recession/https://briancjensen.net/brian-c-jensens-take-on-how-must-small-businesses-survive-a-recession/A business downturn can put pressure on sales, collections and operating costs at the same time. Planning helps a business identify its choices early, even…Mon, 19 Jul 2021 07:44:28 GMThttps://briancjensen.net/brian-c-jensen-offers-guidance-on-how-to-promote-a-new-product-effectively/https://briancjensen.net/brian-c-jensen-offers-guidance-on-how-to-promote-a-new-product-effectively/Product promotion begins with a defined audience, an understandable benefit and a realistic delivery promise. Channel selection should follow where likely buyers…Mon, 19 Jul 2021 07:51:28 GMThttps://briancjensen.net/brian-c-jensen-explains-whyyour-business-website-need-ssl-certificate/https://briancjensen.net/brian-c-jensen-explains-whyyour-business-website-need-ssl-certificate/A business website should protect information sent between a visitor’s browser and its server. HTTPS uses Transport Layer Security (TLS) for this…Thu, 05 Aug 2021 10:25:34 GMThttps://briancjensen.net/brian-c-jensen-highlights-how-to-prepare-your-business-products-for-commercial-photography/https://briancjensen.net/brian-c-jensen-highlights-how-to-prepare-your-business-products-for-commercial-photography/Product photographs should help customers understand what is being offered. Before commissioning a shoot, define where the images will appear, which…Fri, 06 Aug 2021 10:46:52 GMThttps://briancjensen.net/brian-c-jensen-points4-things-to-consider-before-opting-for-business-insurance/https://briancjensen.net/brian-c-jensen-points4-things-to-consider-before-opting-for-business-insurance/Business insurance is a way to transfer specified risks under a policy contract. A useful comparison begins with business activities and potential losses, then…Sun, 08 Aug 2021 09:32:18 GMThttps://briancjensen.net/brian-c-jensen-explains-the-enterprise-asset-management-for-small-business/https://briancjensen.net/brian-c-jensen-explains-the-enterprise-asset-management-for-small-business/Enterprise asset management is the organized care of the physical assets a business relies on, including equipment, vehicles and facilities. It brings…Mon, 09 Aug 2021 05:37:09 GMThttps://briancjensen.net/why-small-business-owners-should-not-take-bookkeeping-lightly-view-from-brian-c-jensen/https://briancjensen.net/why-small-business-owners-should-not-take-bookkeeping-lightly-view-from-brian-c-jensen/Bookkeeping records the financial transactions of a business. Sales, purchases, payroll, customer receipts and supplier payments need consistent records so…Tue, 21 Sep 2021 07:55:08 GMThttps://briancjensen.net/the-perfect-payroll-software-suggestions-from-brian-c-jensen/https://briancjensen.net/the-perfect-payroll-software-suggestions-from-brian-c-jensen/Choosing payroll software begins with understanding the people, pay arrangements and review process it must support. Assess the full workflow rather than…Tue, 21 Sep 2021 08:11:47 GMThttps://briancjensen.net/the-five-steps-to-filing-your-tax-returns-brian-c-jensen/https://briancjensen.net/the-five-steps-to-filing-your-tax-returns-brian-c-jensen/Business tax preparation starts with organized records and clear responsibility. The following steps form a preparation workflow; the return, tax treatment and…Tue, 21 Sep 2021 08:19:05 GMThttps://briancjensen.net/brian-c-jensen-points-to-the-basics-of-tax-preparation/https://briancjensen.net/brian-c-jensen-points-to-the-basics-of-tax-preparation/Organized business records make it easier to work with a tax preparer. Preparation should include a clear record of what is available, what is missing and…Mon, 18 Oct 2021 11:38:42 GMThttps://briancjensen.net/brian-c-jensen-highlights-the-types-of-accounting-transactions-that-businesses-usually-have-to-handle/https://briancjensen.net/brian-c-jensen-highlights-the-types-of-accounting-transactions-that-businesses-usually-have-to-handle/A business records transactions to show how its resources, obligations and performance change. Keeping receipts and payments separate from revenue and expenses…Mon, 18 Oct 2021 11:51:57 GMThttps://briancjensen.net/brian-c-jensen-explains-the-types-of-bookkeeping-and-their-applicability/https://briancjensen.net/brian-c-jensen-explains-the-types-of-bookkeeping-and-their-applicability/Bookkeeping records a business’s transactions so that owners and advisers can understand its financial activity. The choice of system should reflect the…Mon, 18 Oct 2021 12:14:35 GMThttps://briancjensen.net/brian-c-jensen-3-ways-to-turn-your-cta-into-a-conversion-machine/https://briancjensen.net/brian-c-jensen-3-ways-to-turn-your-cta-into-a-conversion-machine/A call to action tells a visitor what to do next and what to expect after taking that step. Useful calls to action connect the visitor’s goal with an honest…Sat, 27 Nov 2021 10:29:07 GMThttps://briancjensen.net/brian-c-jensen10-mistakes-made-by-companies-to-retain-customers/https://briancjensen.net/brian-c-jensen10-mistakes-made-by-companies-to-retain-customers/Customer retention means maintaining an ongoing relationship with existing customers. Review the reasons customers return, stop buying or raise concerns.…Sat, 27 Nov 2021 10:44:04 GMThttps://briancjensen.net/brian-c-jensen-eight-ways-to-win-your-customers-back-customer-retention-strategies-you-need-to-know/https://briancjensen.net/brian-c-jensen-eight-ways-to-win-your-customers-back-customer-retention-strategies-you-need-to-know/A customer complaint is an opportunity to understand a failure and agree on a practical response. Restoring trust depends on follow-through; an apology without…Sat, 27 Nov 2021 10:55:59 GMThttps://briancjensen.net/brian-c-jensen-five-essential-steps-to-help-build-positive-customer-relationships/https://briancjensen.net/brian-c-jensen-five-essential-steps-to-help-build-positive-customer-relationships/Positive customer relationships depend on what happens before, during and after a purchase. Five practical habits can help a team make those interactions…Sat, 27 Nov 2021 11:08:06 GMThttps://briancjensen.net/brian-c-jensen-how-is-customer-retention-related-to-customer-satisfaction/https://briancjensen.net/brian-c-jensen-how-is-customer-retention-related-to-customer-satisfaction/Customer satisfaction describes how customers evaluate an experience. Retention describes whether they continue doing business with the company. The two can…Sat, 27 Nov 2021 11:21:00 GMThttps://briancjensen.net/brian-c-jensen-how-to-turn-negative-reviews-into-valuable-insights-for-your-business/https://briancjensen.net/brian-c-jensen-how-to-turn-negative-reviews-into-valuable-insights-for-your-business/A negative review can reveal a gap between what a customer expected and what the business delivered. Treat it as information to investigate and an…Sat, 27 Nov 2021 11:39:33 GMThttps://briancjensen.net/brian-c-jensen-modern-strategies-for-customer-retention/https://briancjensen.net/brian-c-jensen-modern-strategies-for-customer-retention/Customer retention depends on whether the ongoing experience meets the promises made at the sale. A useful retention program combines reliable delivery,…Sat, 27 Nov 2021 12:07:39 GMThttps://briancjensen.net/brian-c-jensen-7-steps-to-creating-a-profitable-business-that-lasts/https://briancjensen.net/brian-c-jensen-7-steps-to-creating-a-profitable-business-that-lasts/A sustainable online business needs a useful offer, a workable cost structure and a reliable way to serve customers. A website supports those activities, but…Sat, 27 Nov 2021 12:34:32 GMThttps://briancjensen.net/brian-c-jensen-7-ways-to-ensure-testimonials-help-your-business-grow/https://briancjensen.net/brian-c-jensen-7-ways-to-ensure-testimonials-help-your-business-grow/Testimonials can help readers understand a customer’s experience when they are authentic, specific and presented with enough context. A useful collection…Sat, 27 Nov 2021 12:48:15 GMThttps://briancjensen.net/brian-c-jensen-five-ways-to-sell-an-idea-take-these-tips/https://briancjensen.net/brian-c-jensen-five-ways-to-sell-an-idea-take-these-tips/Presenting a business idea means helping another person make a decision. A clear proposal explains the problem, the evidence, the options and the specific…Sat, 27 Nov 2021 13:09:45 GMThttps://briancjensen.net/brian-c-jensen-how-recognizing-customers-as-partners-can-improve-engagement-collaboration-and-loyalty/https://briancjensen.net/brian-c-jensen-how-recognizing-customers-as-partners-can-improve-engagement-collaboration-and-loyalty/Treating customers as partners means taking their goals, constraints and feedback seriously. In a service relationship, it also means making…Sat, 27 Nov 2021 13:23:17 GMThttps://briancjensen.net/3-tips-for-conducting-better-market-research/https://briancjensen.net/3-tips-for-conducting-better-market-research/Market research helps a business test assumptions about its customers and market. This is where market research comes into play, as it helps you determine…Fri, 22 Jul 2022 04:35:02 GMThttps://briancjensen.net/8-step-guide-to-writing-a-business-proposal/https://briancjensen.net/8-step-guide-to-writing-a-business-proposal/A business proposal asks a defined audience to approve a specific offer, project or course of action. It should explain the problem, proposed work, expected…Sat, 20 Aug 2022 10:55:36 GMThttps://briancjensen.net/business-proposal-101-with-brian-c-jensen/https://briancjensen.net/business-proposal-101-with-brian-c-jensen/While a good idea may get you started in the business world, wise decisions, thorough planning, and a well-crafted business proposal will help you succeed.…Tue, 23 Aug 2022 10:58:00 GMThttps://briancjensen.net/brian-c-jensen-shares-signs-your-business-isnt-ready-for-investment/https://briancjensen.net/brian-c-jensen-shares-signs-your-business-isnt-ready-for-investment/Before seeking outside investment, a business should be able to explain what the money will support and why that use fits its goals. A review of readiness…Mon, 16 Jan 2023 10:33:38 GMThttps://briancjensen.net/brian-c-jensen-easy-ways-to-attract-more-clients/https://briancjensen.net/brian-c-jensen-easy-ways-to-attract-more-clients/Are you looking for ways to boost your business and attract more customers? Depending on the industry, increasing clientele may not be as hard as it seems.…Mon, 27 Feb 2023 09:42:08 GMThttps://briancjensen.net/finding-the-right-job-personal-satisfaction-matters-by-brian-c-jensen/https://briancjensen.net/finding-the-right-job-personal-satisfaction-matters-by-brian-c-jensen/Finding a suitable job involves evaluating the work as well as the offer. Role fit depends on responsibilities, practical conditions, learning opportunities and…Fri, 03 Mar 2023 09:42:47 GMThttps://briancjensen.net/employment-verification-letter-what-is-it-how-to-write-it-by-brian-c-jensen/https://briancjensen.net/employment-verification-letter-what-is-it-how-to-write-it-by-brian-c-jensen/An employment verification letter confirms selected facts about a person’s current or former employment. It may be requested during a hiring, rental or…Wed, 12 Apr 2023 09:47:59 GMThttps://briancjensen.net/navigating-digital-transformation-insights-from-brian-c-jensen/https://briancjensen.net/navigating-digital-transformation-insights-from-brian-c-jensen/Start with a bounded initiative and a baseline. Technology, implementation and training are costs to evaluate against observed improvements, not a guarantee of a…Mon, 04 Sep 2023 03:46:40 GMThttps://briancjensen.net/navigating-the-complexities-of-risk-management/https://briancjensen.net/navigating-the-complexities-of-risk-management/In today’s business environment, the role of risk management has grown more complex and pivotal than ever before. From disruptive technologies to evolving…Tue, 05 Sep 2023 03:49:07 GMThttps://briancjensen.net/human-resources-building-a-resilient-workforce-for-tomorrow/https://briancjensen.net/human-resources-building-a-resilient-workforce-for-tomorrow/In the hyper-competitive and rapidly evolving landscape of modern business, the term “ resilient workforce ” isn’t just HR jargon; it’s a survival…Wed, 06 Sep 2023 04:03:06 GMThttps://briancjensen.net/organizational-design-for-the-modern-era-brian-c-jensens-blueprint/https://briancjensen.net/organizational-design-for-the-modern-era-brian-c-jensens-blueprint/Clarify decision rights, required expertise and handoffs before redrawing reporting lines. Test a proposed structure on actual work and review the coordination…Sat, 30 Sep 2023 04:14:26 GMThttps://briancjensen.net/it-solutions-pioneering-the-next-wave-of-business-innovation/https://briancjensen.net/it-solutions-pioneering-the-next-wave-of-business-innovation/Information technology can support business innovation when it addresses a defined operational need. Begin with the work people need to accomplish, then…Wed, 04 Oct 2023 04:31:01 GMThttps://briancjensen.net/the-role-of-emotional-intelligence-in-leadership/https://briancjensen.net/the-role-of-emotional-intelligence-in-leadership/Gone are the days when leadership was solely about decision-making, delegation, and direction. The contemporary shift towards EI-centric leadership models…Mon, 30 Oct 2023 04:02:26 GMThttps://briancjensen.net/strategies-for-effective-team-collaboration-in-a-remote-world/https://briancjensen.net/strategies-for-effective-team-collaboration-in-a-remote-world/Remote collaboration requires deliberate choices about communication, shared information and responsibility. Teams need a way to coordinate across distance while…Fri, 03 Nov 2023 04:03:55 GMThttps://briancjensen.net/navigating-the-challenges-of-cross-cultural-business/https://briancjensen.net/navigating-the-challenges-of-cross-cultural-business/Cultural context can affect a business relationship, but nationality alone does not tell you how a person communicates or makes decisions. Ask about…Wed, 29 Nov 2023 04:11:39 GMThttps://briancjensen.net/the-power-of-networking-in-building-business-success/https://briancjensen.net/the-power-of-networking-in-building-business-success/In the fast-paced realm of modern business, networking has emerged as a cornerstone of success. It’s not merely about forming connections; it’s about…Sun, 03 Dec 2023 04:12:18 GMThttps://briancjensen.net/the-role-of-innovation-in-driving-competitive-advantage/https://briancjensen.net/the-role-of-innovation-in-driving-competitive-advantage/In the rapidly evolving business landscape, innovation stands as a key differentiator in carving out a competitive advantage. Across various industries, the…Thu, 07 Dec 2023 04:17:28 GMThttps://briancjensen.net/strategies-for-effective-crisis-management/https://briancjensen.net/strategies-for-effective-crisis-management/In today’s dynamic business environment, the ability to manage crises effectively has become crucial for organizational stability and continuity. Crisis…Mon, 11 Dec 2023 05:03:29 GMThttps://briancjensen.net/the-digital-revolution-in-human-resources-brian-c-jensens-perspective/https://briancjensen.net/the-digital-revolution-in-human-resources-brian-c-jensens-perspective/The realm of Human Resources (HR) is undergoing a seismic shift, thanks to the digital revolution. This transformation is not just about automating…Fri, 15 Dec 2023 06:40:20 GMThttps://briancjensen.net/it-solutions-for-tomorrow-brian-c-jensens-take-on-business-innovation/https://briancjensen.net/it-solutions-for-tomorrow-brian-c-jensens-take-on-business-innovation/Business innovation starts with a problem worth solving. Evaluate an IT solution through a limited test, including data quality, integration, security, training…Tue, 02 Jan 2024 04:19:37 GMThttps://briancjensen.net/strategies-for-effective-talent-management-in-the-digital-age/https://briancjensen.net/strategies-for-effective-talent-management-in-the-digital-age/Digital talent-management tools should support a clear people-management process. Define the problem, decide who is accountable and involve the employees…Fri, 05 Jan 2024 04:22:29 GMThttps://briancjensen.net/the-power-of-storytelling-in-business-communication/https://briancjensen.net/the-power-of-storytelling-in-business-communication/Storytelling, in the realm of business communication, is an art that transcends mere facts and figures. It involves weaving a narrative that not only…Mon, 08 Jan 2024 04:36:47 GMThttps://briancjensen.net/the-role-of-data-privacy-in-building-customer-trust/https://briancjensen.net/the-role-of-data-privacy-in-building-customer-trust/Data privacy concerns how an organization collects, uses, shares and retains information about people. For a business, responsible data handling is an operating…Thu, 11 Jan 2024 05:54:55 GMThttps://briancjensen.net/navigating-the-challenges-of-global-supply-chain-management/https://briancjensen.net/navigating-the-challenges-of-global-supply-chain-management/In today’s rapidly evolving and interconnected global economy, supply chain management has transcended local borders, becoming a complex, yet essential,…Sun, 14 Jan 2024 06:14:37 GMThttps://briancjensen.net/the-role-of-5g-in-enhancing-business-connectivity/https://briancjensen.net/the-role-of-5g-in-enhancing-business-connectivity/Assess a connectivity change against a specific business problem. A newer network label alone does not establish that a service will meet the needs of your…Tue, 06 Feb 2024 09:28:39 GMThttps://briancjensen.net/embracing-change-and-innovation-lessons-from-brian-c-jensens-journey/https://briancjensen.net/embracing-change-and-innovation-lessons-from-brian-c-jensens-journey/These are general change-management practices. Define the intended change, explain the tradeoffs, invite feedback and review results before expanding an experiment.Fri, 09 Feb 2024 09:29:23 GMThttps://briancjensen.net/strategies-for-enhancing-employee-engagement-and-productivity/https://briancjensen.net/strategies-for-enhancing-employee-engagement-and-productivity/In the heart of a thriving organization lies a force more potent than any technology or strategy: the engagement and productivity of its employees. Employee…Thu, 15 Feb 2024 10:30:12 GMThttps://briancjensen.net/the-role-of-machine-learning-in-business-automation/https://briancjensen.net/the-role-of-machine-learning-in-business-automation/Machine learning uses patterns in data to support tasks such as classification, prediction or recommendation. In business automation, it can be useful when a…Sun, 18 Feb 2024 10:37:40 GMThttps://briancjensen.net/brian-c-jensen-on-the-importance-of-continuous-learning-in-leadership/https://briancjensen.net/brian-c-jensen-on-the-importance-of-continuous-learning-in-leadership/Continuous learning in leadership means making time to improve a skill, test an assumption and apply feedback to the work you lead. Start with a concrete…Sat, 09 Mar 2024 04:01:46 GMThttps://briancjensen.net/building-a-customer-centric-business-tips-from-brian-c-jensen/https://briancjensen.net/building-a-customer-centric-business-tips-from-brian-c-jensen/Understanding Customer Centricity At its core, customer centricity involves positioning customers at the heart of business decision-making. It extends…Mon, 11 Mar 2024 04:02:24 GMThttps://briancjensen.net/the-role-of-data-analytics-in-decision-making-brian-c-jensens-insights/https://briancjensen.net/the-role-of-data-analytics-in-decision-making-brian-c-jensens-insights/Before analysis begins, state the decision, available evidence and relevant uncertainty. Data can inform judgment without eliminating the need to question…Thu, 14 Mar 2024 05:35:53 GMThttps://briancjensen.net/building-a-culture-of-accountability-and-responsibility/https://briancjensen.net/building-a-culture-of-accountability-and-responsibility/In the evolving landscape of modern workplaces, the concepts of accountability and responsibility stand as pivotal pillars shaping organizational culture.…Sun, 17 Mar 2024 06:00:42 GMThttps://briancjensen.net/the-power-of-predictive-analytics-in-enhancing-business-forecasting/https://briancjensen.net/the-power-of-predictive-analytics-in-enhancing-business-forecasting/Definition and Key Concepts Predictive analytics refers to the use of data, statistical algorithms, and machine learning techniques to identify the…Wed, 20 Mar 2024 06:15:47 GMThttps://briancjensen.net/the-future-of-real-estate-embracing-proptech/https://briancjensen.net/the-future-of-real-estate-embracing-proptech/Welcome to the dawn of a new era in real estate —an era where technology is not just an option but a fundamental component shaping the industry. The concept…Sat, 06 Apr 2024 10:52:03 GMThttps://briancjensen.net/building-a-culture-of-diversity-and-inclusion/https://briancjensen.net/building-a-culture-of-diversity-and-inclusion/In today’s global marketplace, diversity and inclusion (D&I) transcend mere ethical considerations to become pivotal elements of strategic advantage for…Fri, 12 Apr 2024 11:24:00 GMThttps://briancjensen.net/the-power-of-influencer-marketing-in-enhancing-brand-reach/https://briancjensen.net/the-power-of-influencer-marketing-in-enhancing-brand-reach/Influencer marketing involves working with a content creator to communicate an offer to an audience. A useful campaign begins with audience fit, a clear message,…Mon, 15 Apr 2024 04:40:00 GMThttps://briancjensen.net/what-do-finance-professionals-actually-do/https://briancjensen.net/what-do-finance-professionals-actually-do/Finance professionals are integral to the operational and strategic framework of modern businesses. Their role transcends mere number crunching; they are…Wed, 15 May 2024 09:57:00 GMThttps://briancjensen.net/breaking-into-consulting-what-degree-do-you-need/https://briancjensen.net/breaking-into-consulting-what-degree-do-you-need/The consulting industry, known for its rigorous demand for high-caliber professionals, offers a dynamic array of challenges and opportunities that attract a…Mon, 06 May 2024 10:49:23 GMThttps://briancjensen.net/what-are-the-golden-rules-of-accounting/https://briancjensen.net/what-are-the-golden-rules-of-accounting/The traditional golden rules of accounting are memory aids for double-entry bookkeeping. They describe how personal, real and nominal accounts are used in that…Thu, 27 Jun 2024 05:49:47 GMThttps://briancjensen.net/consultants-as-ceos-do-they-make-the-cut/https://briancjensen.net/consultants-as-ceos-do-they-make-the-cut/Consulting experience can develop a diverse skill set that can be advantageous in a CEO role. They bring strong analytical abilities, strategic thinking,…Sun, 30 Jun 2024 06:03:00 GMThttps://briancjensen.net/business-or-finance-which-path-is-right-for-you/https://briancjensen.net/business-or-finance-which-path-is-right-for-you/The comparison focuses on the work, skills and practical questions that help evaluate an individual role.Thu, 15 Aug 2024 10:33:15 GMThttps://briancjensen.net/chances-of-making-it-in-management-consulting-the-real-odds/https://briancjensen.net/chances-of-making-it-in-management-consulting-the-real-odds/Review the employer's current criteria and demonstrate relevant achievements with clear evidence of personal contribution. A referral or a particular university…Sat, 28 Sep 2024 04:02:38 GMThttps://briancjensen.net/cracking-the-code-how-tough-is-breaking-into-consulting/https://briancjensen.net/cracking-the-code-how-tough-is-breaking-into-consulting/Breaking into the consulting industry is often seen as one of the most competitive and challenging career paths. Whether you aim for a position at a…Tue, 01 Oct 2024 04:02:52 GMThttps://briancjensen.net/from-consulting-to-ceo-a-likely-path/https://briancjensen.net/from-consulting-to-ceo-a-likely-path/Consulting can develop skills relevant to executive work, but a CEO role also requires responsibility for operations, people, resources and long-term decisions.…Mon, 28 Oct 2024 10:27:48 GMThttps://briancjensen.net/money-vs-finance-understanding-the-key-differences/https://briancjensen.net/money-vs-finance-understanding-the-key-differences/Money and finance are related, but they describe different things. Money is used to pay for goods and services and to express prices. Finance concerns how…Thu, 31 Oct 2024 11:21:15 GMThttps://briancjensen.net/effective-budgeting-strategies-for-startups-a-step-by-step-approach/https://briancjensen.net/effective-budgeting-strategies-for-startups-a-step-by-step-approach/Use a budgeting tool that the team can maintain and review. Check its current capabilities, cost and access controls. Set a contingency allowance from the…Fri, 29 Nov 2024 05:32:36 GMThttps://briancjensen.net/the-role-of-management-consultants-in-driving-organizational-change/https://briancjensen.net/the-role-of-management-consultants-in-driving-organizational-change/Adapting to change is not just an option for businesses; it is a necessity. Whether it involves restructuring operations, implementing new technology, or…Mon, 02 Dec 2024 09:33:00 GMThttps://briancjensen.net/5-strategies-to-improve-cash-flow-management-in-your-business/https://briancjensen.net/5-strategies-to-improve-cash-flow-management-in-your-business/Inventory policies must balance cash tied up in stock against service continuity and supplier reliability. Reducing stock is useful only when the resulting…Tue, 24 Dec 2024 06:45:20 GMThttps://briancjensen.net/the-benefits-of-outsourcing-accounting-services-for-small-businesses/https://briancjensen.net/the-benefits-of-outsourcing-accounting-services-for-small-businesses/Cost Savings One of the most significant advantages of outsourcing accounting services is the potential for cost savings. Hiring and maintaining an in-house…Mon, 30 Dec 2024 06:52:01 GMThttps://briancjensen.net/the-role-of-technology-in-modernizing-tax-compliance-processes/https://briancjensen.net/the-role-of-technology-in-modernizing-tax-compliance-processes/Technology can support tax compliance by organizing records, transferring data and making reviews easier to manage. It cannot determine every legal treatment or…Thu, 02 Jan 2025 06:58:57 GMThttps://briancjensen.net/how-to-conduct-a-financial-health-check-for-your-business/https://briancjensen.net/how-to-conduct-a-financial-health-check-for-your-business/Keeping a business financially sound isn’t something you can set and forget. It requires consistent attention and regular evaluation to make sure every part…Thu, 06 Feb 2025 09:42:49 GMThttps://briancjensen.net/how-to-create-a-sustainable-financial-plan-for-your-business/https://briancjensen.net/how-to-create-a-sustainable-financial-plan-for-your-business/Reserve targets should reflect the business's commitments, collection cycle and plausible disruptions. Stress-test the plan against a slower sales or…Sun, 09 Feb 2025 10:01:50 GMThttps://briancjensen.net/how-to-develop-an-effective-financial-risk-management-strategy/https://briancjensen.net/how-to-develop-an-effective-financial-risk-management-strategy/Financial risk management is essential for any organization aiming to achieve stability and growth. Risks such as market volatility, credit defaults, and…Wed, 12 Feb 2025 10:12:16 GMThttps://briancjensen.net/the-importance-of-ethics-in-accounting-and-financial-reporting/https://briancjensen.net/the-importance-of-ethics-in-accounting-and-financial-reporting/Why Ethical Financial Reporting Matters Financial statements impact more than just balance sheets—they influence business decisions, stock prices, and…Tue, 11 Mar 2025 03:20:29 GMThttps://briancjensen.net/5-key-differences-between-tax-accounting-and-financial-accounting/https://briancjensen.net/5-key-differences-between-tax-accounting-and-financial-accounting/Financial accounting and tax accounting use some of the same underlying records for different purposes. Understanding the distinction helps managers ask why…Fri, 14 Mar 2025 03:20:41 GMThttps://briancjensen.net/how-to-optimize-your-business-operations-with-management-consulting/https://briancjensen.net/how-to-optimize-your-business-operations-with-management-consulting/Many companies operate without a well-defined strategy, or worse, they continue following a plan that no longer aligns with market realities. An outdated…Mon, 17 Mar 2025 03:27:04 GMThttps://briancjensen.net/demystifying-financial-ratios-a-guide-for-non-financial-managers/https://briancjensen.net/demystifying-financial-ratios-a-guide-for-non-financial-managers/Financial ratios compare related figures to help managers investigate business performance. They are useful starting points for questions, not automatic…Sat, 29 Mar 2025 06:24:21 GMThttps://briancjensen.net/the-role-of-management-consultants-in-enhancing-organizational-efficiency/https://briancjensen.net/the-role-of-management-consultants-in-enhancing-organizational-efficiency/Organizational efficiency is rarely about working harder—it’s about working smarter. Management consultants exist to help organizations identify what’s…Fri, 04 Apr 2025 06:30:07 GMThttps://briancjensen.net/understanding-the-cash-flow-statement-a-comprehensive-overview/https://briancjensen.net/understanding-the-cash-flow-statement-a-comprehensive-overview/A cash flow statement explains cash movements during a reporting period. It complements the income statement and balance sheet by showing how operating,…Mon, 07 Apr 2025 06:37:23 GMThttps://briancjensen.net/how-to-develop-a-robust-financial-contingency-plan/https://briancjensen.net/how-to-develop-a-robust-financial-contingency-plan/Size reserves around critical commitments and disruption scenarios. Confirm the terms and availability of financing and identify a response if credit cannot be…Thu, 08 May 2025 05:21:11 GMThttps://briancjensen.net/understanding-the-differences-between-public-and-private-accounting/https://briancjensen.net/understanding-the-differences-between-public-and-private-accounting/Public accounting generally involves serving external clients, while private accounting commonly means working inside one organization. The labels describe…Thu, 05 Jun 2025 09:11:18 GMThttps://briancjensen.net/5-strategies-to-protect-your-business-from-financial-fraud/https://briancjensen.net/5-strategies-to-protect-your-business-from-financial-fraud/Your people are either your first line of defense or your biggest vulnerability. If employees don’t know how to spot fraud—or worse, if they’re part of…Sun, 08 Jun 2025 09:24:43 GMThttps://briancjensen.net/the-benefits-of-financial-benchmarking-for-business-growth/https://briancjensen.net/the-benefits-of-financial-benchmarking-for-business-growth/If you’re serious about growing your business, you need to know how your financial performance stacks up against others in your industry. That’s where…Wed, 11 Jun 2025 09:40:00 GMThttps://briancjensen.net/10-key-traits-of-financially-resilient-companies/https://briancjensen.net/10-key-traits-of-financially-resilient-companies/Financial resilience can be assessed through the following operating questions. They are a planning framework rather than a verified ranking of traits in…Mon, 30 Jun 2025 04:12:36 GMThttps://briancjensen.net/what-are-okrs-a-consultant-explains-goal-setting-frameworks/https://briancjensen.net/what-are-okrs-a-consultant-explains-goal-setting-frameworks/If you’ve been looking for a more effective way to align your team and hit meaningful targets, OKRs—Objectives and Key Results —are worth your attention.…Sun, 06 Jul 2025 04:23:43 GMThttps://briancjensen.net/understanding-consulting-fees-how-much-does-a-consultant-cost/https://briancjensen.net/understanding-consulting-fees-how-much-does-a-consultant-cost/Consulting fees depend on the scope, required expertise, delivery responsibilities and commercial risk of an engagement. A useful proposal explains both the…Wed, 09 Jul 2025 04:33:04 GMThttps://briancjensen.net/15-common-business-problems-and-how-consultants-solve-them/https://briancjensen.net/15-common-business-problems-and-how-consultants-solve-them/Most companies face repeatable problems that slow growth, weaken profitability, or hurt team cohesion—problems consultants are trained to identify, resolve,…Fri, 01 Aug 2025 06:22:54 GMThttps://briancjensen.net/is-remote-work-saving-companies-money-a-financial-analysis/https://briancjensen.net/is-remote-work-saving-companies-money-a-financial-analysis/Remote work can change a company's costs, but the result depends on its property commitments, roles, management practices and support needs. A useful financial…Mon, 04 Aug 2025 06:51:33 GMThttps://briancjensen.net/emotional-intelligence-the-key-to-effective-leadership/https://briancjensen.net/emotional-intelligence-the-key-to-effective-leadership/Emotional intelligence is a useful way to discuss how a leader notices emotions, manages reactions and responds to other people. It belongs alongside…Wed, 03 Sep 2025 04:06:06 GMThttps://briancjensen.net/how-to-build-an-agile-organization-lessons-from-consultants/https://briancjensen.net/how-to-build-an-agile-organization-lessons-from-consultants/You build an agile organization by designing flexible structures, empowering cross-functional teams, and embedding continuous learning into everyday operations.…Tue, 09 Sep 2025 04:13:24 GMThttps://briancjensen.net/top-5-expense-tracking-tools-for-entrepreneurs/https://briancjensen.net/top-5-expense-tracking-tools-for-entrepreneurs/An expense-tracking tool should make business spending easier to record, review and explain. Choose it around your workflow, the people involved and the…Thu, 02 Oct 2025 06:34:23 GMThttps://briancjensen.net/top-10-productivity-tools-for-business-leaders/https://briancjensen.net/top-10-productivity-tools-for-business-leaders/Choose productivity tools by identifying a specific problem in your workflow. A tool should earn its place through useful results, manageable administration…Sun, 05 Oct 2025 06:35:17 GMThttps://briancjensen.net/scaling-sustainably-strategies-for-long-term-business-growth/https://briancjensen.net/scaling-sustainably-strategies-for-long-term-business-growth/Scaling sustainably means growing your business in a way that ensures revenue, operations, and culture expand without losing quality, profitability, or…Sat, 11 Oct 2025 08:48:12 GMThttps://briancjensen.net/7-best-project-management-software-for-consulting-teams/https://briancjensen.net/7-best-project-management-software-for-consulting-teams/Start with the consulting engagement lifecycle and the information needed to manage it. Compare task ownership, dependencies, resource planning, client…Wed, 05 Nov 2025 03:32:21 GMThttps://briancjensen.net/5-tools-to-simplify-expense-reporting-for-your-team/https://briancjensen.net/5-tools-to-simplify-expense-reporting-for-your-team/Expense reporting software should fit the path from a purchase to reimbursement and accounting review. The most useful comparison tests five capabilities against…Sat, 08 Nov 2025 03:34:40 GMThttps://briancjensen.net/top-5-strategic-planning-tools-for-business-teams/https://briancjensen.net/top-5-strategic-planning-tools-for-business-teams/Strategic-planning tools serve different purposes. Start by identifying whether the team needs to explore ideas, assign work, coordinate a portfolio, map…Tue, 11 Nov 2025 03:48:23 GMThttps://briancjensen.net/10-essential-tools-every-management-consultant-should-know/https://briancjensen.net/10-essential-tools-every-management-consultant-should-know/Select tools against actual project requirements, client confidentiality, access needs and total cost. Verify current product features and integrations during…Mon, 08 Dec 2025 05:39:18 GMThttps://briancjensen.net/7-best-customer-feedback-tools-for-business-improvement/https://briancjensen.net/7-best-customer-feedback-tools-for-business-improvement/Customer-feedback tools should help a team answer a defined question and act on the result. The right approach depends on where the customer interacts with…Thu, 11 Dec 2025 05:48:12 GMThttps://briancjensen.net/how-to-foster-innovation-when-your-team-is-afraid-to-take-risks/https://briancjensen.net/how-to-foster-innovation-when-your-team-is-afraid-to-take-risks/You foster innovation in a risk-averse team by removing fear, setting clear boundaries, and rewarding learning instead of punishing missteps. When people…Sun, 18 Jan 2026 14:00:00 GMThttps://briancjensen.net/the-art-of-self-promotion-how-to-get-noticed-without-being-annoying/https://briancjensen.net/the-art-of-self-promotion-how-to-get-noticed-without-being-annoying/Self-promotion becomes effective when it communicates value , progress, and contribution without demanding attention or validation. You get noticed by making…Fri, 23 Jan 2026 14:00:00 GMThttps://briancjensen.net/top-5-ai-tools-that-smart-consultants-use-to-gain-an-edge/https://briancjensen.net/top-5-ai-tools-that-smart-consultants-use-to-gain-an-edge/Consultants considering AI tools should begin with a specific task and a review process. A faster draft is useful only if its accuracy, confidentiality and…Wed, 28 Jan 2026 14:00:00 GMThttps://briancjensen.net/top-5-ai-tools-revolutionizing-small-businesses-today/https://briancjensen.net/top-5-ai-tools-revolutionizing-small-businesses-today/AI tools can support small-business work when their use is tied to a specific task, review process and measure of value. The following five use cases provide a…Fri, 30 Jan 2026 14:00:00 GMThttps://briancjensen.net/quiet-quitting-your-career-why-ambition-fades-and-how-to-rekindle-it/https://briancjensen.net/quiet-quitting-your-career-why-ambition-fades-and-how-to-rekindle-it/Quiet quitting your career is real in the only way that matters: ambition fades when the return on effort stops making sense, and you start protecting your…Wed, 04 Feb 2026 14:05:00 GMThttps://briancjensen.net/top-5-platforms-to-supercharge-your-leadership-development/https://briancjensen.net/top-5-platforms-to-supercharge-your-leadership-development/Choose a leadership development platform by identifying the behavior that needs to change, the participants involved and the evidence that will show…Mon, 09 Feb 2026 14:10:00 GMThttps://briancjensen.net/inside-the-mind-of-a-top-consultant-5-strategies-business-school-wont-teach-you/https://briancjensen.net/inside-the-mind-of-a-top-consultant-5-strategies-business-school-wont-teach-you/Consulting work is useful when analysis supports a decision that the client can understand and act on. The following practices offer a way to organize…Sat, 14 Feb 2026 14:15:00 GMThttps://briancjensen.net/how-to-tell-if-your-company-really-needs-a-management-consultant/https://briancjensen.net/how-to-tell-if-your-company-really-needs-a-management-consultant/You need a management consultant when a high-stakes decision or stalled execution is costing you more than the consulting fee, and your team cannot resolve…Thu, 26 Feb 2026 14:00:00 GMThttps://briancjensen.net/why-90-of-startups-fail-hard-truths-founders-ignore/https://briancjensen.net/why-90-of-startups-fail-hard-truths-founders-ignore/This article breaks down the failure modes founders routinely ignore until it’s too late, with practical operating questions. You’ll get practical ways to…Tue, 03 Mar 2026 14:00:00 GMThttps://briancjensen.net/leading-teams-through-burnout-what-your-employees-wish-you-knew/https://briancjensen.net/leading-teams-through-burnout-what-your-employees-wish-you-knew/When a team reports unsustainable work, managers can act on workload, priorities, role clarity and access to support. A useful response makes specific changes to…Sun, 08 Mar 2026 14:00:00 GMThttps://briancjensen.net/5-mentorship-platforms-connecting-you-with-industry-leaders/https://briancjensen.net/5-mentorship-platforms-connecting-you-with-industry-leaders/A mentorship platform can help you find people to discuss a business or career question with, but the useful unit is the relationship rather than the…Fri, 13 Mar 2026 14:00:00 GMThttps://briancjensen.net/your-team-isnt-lazy-why-the-problem-might-be-your-leadership/https://briancjensen.net/your-team-isnt-lazy-why-the-problem-might-be-your-leadership/Your team often is not lazy at all. When people look passive, slow, checked out, or unwilling to take ownership, the real issue is often weak leadership…Mon, 30 Mar 2026 14:00:00 GMThttps://briancjensen.net/top-7-e-commerce-tools-to-scale-your-online-store/https://briancjensen.net/top-7-e-commerce-tools-to-scale-your-online-store/E-commerce software should be selected around the work that limits a store's growth. The following seven capabilities help separate real operating needs from…Sat, 04 Apr 2026 14:00:00 GMThttps://briancjensen.net/how-one-company-saved-millions-without-hiring-a-big-consulting-firm/https://briancjensen.net/how-one-company-saved-millions-without-hiring-a-big-consulting-firm/UPS’s route-optimization work illustrates how a company can build an internal capability around a recurring operational decision. The relevant lesson is the…Thu, 09 Apr 2026 14:00:00 GMThttps://briancjensen.net/how-to-start-a-business-when-you-have-no-idea-where-to-begin/https://briancjensen.net/how-to-start-a-business-when-you-have-no-idea-where-to-begin/Begin by identifying a customer problem, testing demand and planning how the offer could be delivered. Check legal, tax, licensing and safety requirements before…Wed, 29 Apr 2026 14:00:00 GMThttps://briancjensen.net/what-can-you-do-after-management-consulting/https://briancjensen.net/what-can-you-do-after-management-consulting/You can do far more after management consulting than most people think. If you want a direct answer, the strongest paths usually include corporate strategy,…Mon, 04 May 2026 14:00:00 GMThttps://briancjensen.net/what-are-the-best-low-cost-small-business-ideas-for-beginners/https://briancjensen.net/what-are-the-best-low-cost-small-business-ideas-for-beginners/The best low-cost small business ideas for beginners are usually simple service businesses you can launch with skills, tools, and contacts you already have.…Sat, 09 May 2026 14:00:00 GMThttps://briancjensen.net/how-do-people-actually-start-a-business-from-scratch/https://briancjensen.net/how-do-people-actually-start-a-business-from-scratch/Before offering paid work, taking deposits or starting regulated activity, establish which registrations, licenses, insurance and tax arrangements apply to…Mon, 25 May 2026 14:00:00 GMThttps://briancjensen.net/what-do-management-consultants-actually-do/https://briancjensen.net/what-do-management-consultants-actually-do/Management consultants help organizations solve messy business problems that cut across strategy, operations, people, process, and execution. You bring them…Thu, 04 Jun 2026 14:00:00 GMThttps://briancjensen.net/what-are-the-most-important-things-a-leader-does-for-a-team/https://briancjensen.net/what-are-the-most-important-things-a-leader-does-for-a-team/A leader’s most important job is to help your team perform with clarity, trust, and steady execution. You do that by setting direction, creating psychological…Tue, 09 Jun 2026 14:00:00 GMThttps://briancjensen.net/how-much-money-do-you-really-need-to-start-a-business/https://briancjensen.net/how-much-money-do-you-really-need-to-start-a-business/The money required to start a business depends on what must be in place before trading and how much cash the operation will need while revenue develops. A…Mon, 22 Jun 2026 14:00:00 GMThttps://briancjensen.net/strategy-consulting-vs-management-consulting-whats-the-difference/https://briancjensen.net/strategy-consulting-vs-management-consulting-whats-the-difference/Firm labels do not define every assignment. Compare actual scope, staffing, duration, decision responsibility and implementation expectations. Recruiting…Thu, 02 Jul 2026 14:00:00 GMThttps://briancjensen.net/how-to-build-trust-with-a-team-that-feels-disconnected/https://briancjensen.net/how-to-build-trust-with-a-team-that-feels-disconnected/To build trust with a team that feels disconnected, make communication predictable, prove reliability through follow-through, create psychological safety,…Tue, 07 Jul 2026 14:00:00 GMThttps://briancjensen.net/the-90-day-test-for-a-consulting-projects-real-value/https://briancjensen.net/the-90-day-test-for-a-consulting-projects-real-value/A 90-day review assesses consulting project value by checking, three months after the consultants leave, whether recommendations are adopted, business…Wed, 05 Aug 2026 14:00:00 GMThttps://briancjensen.net/before-the-proposal-questions-that-expose-a-weak-consulting-plan/https://briancjensen.net/before-the-proposal-questions-that-expose-a-weak-consulting-plan/A weak consulting plan is exposed by questions that force the consultant to prove fit, specificity, accountability, and transfer of capability before the…Sat, 15 Aug 2026 14:00:00 GMThttps://briancjensen.net/the-hidden-challenges-of-scaling-from-10-to-100-employees/https://briancjensen.net/the-hidden-challenges-of-scaling-from-10-to-100-employees/Communication and Coordination As a company grows, informal updates may no longer keep everyone informed. Review whether departmental updates, shared…Mon, 10 Aug 2026 14:00:00 GMThttps://briancjensen.net/outcome-based-consulting-fees-are-changing-the-client-relationship/https://briancjensen.net/outcome-based-consulting-fees-are-changing-the-client-relationship/Milestone payments reward completion of defined work, while outcome-contingent fees depend on a business result. A contract may combine them, but the distinction…Fri, 28 Aug 2026 14:00:00 GMThttps://briancjensen.net/scope-creep-starts-here-the-contract-gaps-clients-miss/https://briancjensen.net/scope-creep-starts-here-the-contract-gaps-clients-miss/This is a project-management checklist for discussing scope. Have the parties’ qualified legal advisers review contractual wording, approval formalities and…Wed, 02 Sep 2026 14:00:00 GMThttps://briancjensen.net/budget-variance-is-a-signal-not-a-failure/https://briancjensen.net/budget-variance-is-a-signal-not-a-failure/A budget variance tells you where actual results moved away from the plan, so you can investigate the reason and improve the next decision. It is not a…Mon, 07 Sep 2026 14:00:00 GMThttps://briancjensen.net/when-an-in-house-strategy-team-beats-an-outside-consultant/https://briancjensen.net/when-an-in-house-strategy-team-beats-an-outside-consultant/An in-house strategy team beats an outside consultant when the problem depends on company-specific knowledge, fast access to internal data, stakeholder trust…Wed, 23 Sep 2026 14:00:00 GMT