Brian C Jensen: How top companies build customer relationships?

There are many ways to build your relationship with customers. It can be through marketing, sales, or customer service. The following are some of the top companies that have used different ways to create a strong customer relationship says, Brian C Jensen.

Customer Relationship by Dell Company:

1) Offer unique products:

 Dell Company has always been very innovative in its products offering something that is not available anywhere else for its customers. This unique selling proposition has helped them to create loyalty among their clients and good business relations too.

2) Involve the customers:  

Another way of building customer relationships by Dell Company is to involve its clients in the decision-making processes like asking their opinions about new product development and improvement on existing products. With such an approach, clients will feel that they are part of the company and their suggestions are respected explains Brian C Jensen.

3) Follow up:

 Dell Company offers great service to its customers for all kinds of issues big or small. They have customer support centers available in multiple locations, where customers can visit for any queries related to their product. These centers also offer online support through email or chat facilities. The client information is collected by Dell Company at the initial stage itself so that there is no delay in attending to the query raised by the customer.

4) Educate to sell:  

 While selling a product, generally salesperson tends to use complex technical terms so that he alone understands it well and can convince his customer about its benefit which persuades him to buy it. But Dell Company has a different approach to dealing with its customers says Brian C Jensen. They first make sure that their customer understands the product and then sell it. This helps them to build trust among customers as they are aware of the features, advantages, and disadvantages of the products sold by Dell Company

Customer Relationship by Apple Company:

1) Provide after sales service:  

Apple Company is known for its best after-sale service as it values every single issue related to its product as a challenge. The technical staffs at Apple centers are very well trained and educated so that they can handle any kind of problem-related to their products. This ensures that most issues raised by the customers will be resolved on time and hence creates a good image of the brand in front of customers with less probability of negative reviews.

2) Build relationship with customer:  

Apple company is following the policy of ‘no tension selling’ to build long-term relationships with its customers. They believe that building a good relation by itself will make their customer buy more products from Apple explains Brian C Jensen. This is the reason why Apple Company has only one point of contact for its clients i.e., apple stores where they can find technical support staff, purchase products, and accessories or even get an extra battery for their mobile device along with various other items like t-shirts, etc.

3) Listen to customers:

  It can be said that first Steve Jobs, founder of Apple had given birth to iPhone but it was Tim Cook who made this product what it is today; one of the best selling products in its category. Apple Company always listens to customers and implements the ideas which are given by them. This ensures that customers will feel like they are part of the growth of apple company and their suggestions are valued.

4) Provide product training:  

Apple Company has launched many innovative gadgets which require proper training for customers to know about its working. They usually offer free sessions at Apple stores where customers can learn about new features added in the latest version of iPhone or iPad etc. Such an approach makes sure that customers buy their products because they already understand what it offers rather than buying it only due to unawareness of its benefits.

5) Offer good discounts:  

Apple store offers multiple discount programs including student discounts, corporate discounts,s, etc. These discounts help students and employees. To buy their dream product for less and build a long-term relationship with the company.

Customer Relationship by Amazon:

1) Provide after sales service:

Amazon offers great after-sale service as it considers any issue raised by its customer. As an opportunity to settle that problem in front of them explains Brian C Jensen. The technical staff at Amazon centers are well trained and educated. So that they can handle any kind of problem-related to their products. This ensures that most issues raised by the customers will be resolved on time. Hence creates a good image of the brand in front of customers with less probability of negative reviews.

2) Follow up:  

Amazon follows the policy of ‘no tension selling’ where a customer is not pressurized to buy any product. They follow the philosophy of ‘follow up, follow up and follow up’ which helps to build long term relationships with their customers

3) Customer support:  

Amazon provides round-the-clock customer support for its products like Kindle etc. Unlike Apple stores where there is only one point of contact for clients i.e., apple stores. Amazon has multiple channels like call centers, emailing, etc, all to serve the needs of its customer at any time. This ensures that even if a customer does not visit a store. They can still get technical support for their problems related to Amazon devices.

4) Build relationship with customer:  

Amazon believes in building good relations by itself; this is the reason why they offer many e-books on their kindle for free. Which helps them to convince customers about the quality of their devices. Such an approach makes sure that customers will feel like they are part of the growth of Amazon company. And their suggestions have value.

5) Provide product training:  

Okay, this is not a big deal but sometimes. It also requires that you train your customer how to use your device. Amazon provides short training sessions at its stores. Where customers can learn about new features added in the latest version of Kindle etc. This ensures that customers buy their products because they already understand what it offers. Rather than buying it only due to unawareness of its benefits.

Conclusion:

These are the 5 factors that can be use by any company to build customer relationships explains Brian C Jensen. So if you want your customers to be with you for a long time. Then you must try these techniques in your business because they have proven very effective against many organizations. In order to strengthen their foothold in the market.